Privacy Policy for YouGo Label LTD

Effective Date: 23-08-2023

YouGo Label LTD, accessible at www.yougolabel.com, is dedicated to safeguarding your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website or engage with our services. Please review this policy to understand how we handle your information.

1. Information We Collect

We collect and process the following types of personal data:

• Personal Identification Information: Name, username, password, date of birth, email address, phone number.

• Financial Information: Credit/debit card details, bank account details, billing address, transaction history.

• Shipping Information: Shipping address, preferred shipping address, delivery instructions.

• Online Activity: Browsing history, search history, wish list/cart items, order history, IP address, browser type and version, device type and operating system, cookies and tracking technologies, geolocation.

• Personal Preferences: Gender, age, preferences and interests, Wishlist items, reviews, ratings, uploaded photos or videos, comments, messages.

• Social Media Interaction: Social media profiles, likes, shares.

• Engagement Data: Clickstream data, time spent on pages/products, engagement with email campaigns, chat logs or email correspondence, call data.

• Loyalty Program: Reward points, membership tier.

• Survey Responses.

2. How We Use Your Data

Your personal data is used for the following purposes:

• Order Fulfilment: Processing payments, fulfilling orders, shipping products (via Royal Mail).

• Personalization: Tailoring your experience, providing recommendations, and sending marketing communications.

• Customer Support: Managing inquiries, feedback, and support.

• Marketing and Promotions: Sending newsletters, promotional offers, and targeted advertising, subject to your preferences.

• Security and Fraud Prevention: Implementing security measures, monitoring for suspicious activity.

• Analytics and Performance Tracking: Improving website performance, understanding user behaviour.

• Compliance: Complying with legal obligations (e.g., tax laws).

3. Sharing Your Data

Your personal data may be shared with:

• Payment Processors: Secure payment gateways for processing transactions.

• Shipping Partners: Royal Mail for product deliveries.

• Third-Party Service Providers: Marketing services, analytics providers, fraud prevention services.

• Legal Authorities: Where required by law or to protect our rights, we may share your data with government or law enforcement agencies.

We do not sell personal data. If you wish to opt out of any marketing or data sharing practices, please contact us.

4. Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected, typically up to 5 years, in accordance with legal obligations, including tax and accounting requirements. After this period, data will be securely deleted or anonymized.

5. Your Rights

Under the UK General Data Protection Regulation (UK GDPR), you have the following rights concerning your personal data:

• Right to Access: Request access to the personal data we hold about you.

• Right to Rectification: Request corrections to your personal data.

• Right to Erasure: Request the deletion of your personal data, where appropriate.

• Right to Data Portability: Request a copy of your data in a structured, machine-readable format.

• Right to Restrict Processing: Request a limitation on the processing of your data.

• Right to Object: Object to the processing of your personal data for specific purposes, including direct marketing.

• Right to Withdraw Consent: Withdraw consent for data processing where consent was given.

• Right to Know: Request information on how your data is used and shared.

• Right to Not Be Subject to Automated Decision-Making: You can request human intervention in any automated processes.

To exercise any of these rights, please contact us at the details provided below.

6. Security Measures

We implement several security measures to protect your personal data, including:

• SSL/TLS Encryption: For secure transmission of data.

• PCI DSS Compliance: Ensuring the security of financial transactions.

• Data Encryption: Both in transit and at rest.

• Secure Payment Gateways

• Two-Factor Authentication (2FA): For enhanced user account security.

• Firewalls and Intrusion Detection Systems.

7. International Data Transfers

Where we transfer your data outside the UK, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses (SCCs)

• Binding Corporate Rules (BCRs)

• Adequacy Decisions by the UK Government or European Commission

• Encryption and Anonymization

8. Children’s Privacy

We take special precautions to protect the privacy of children under the age of 16:

• Parental Consent Mechanisms: For data collection related to minors.

• Age Verification Systems

• Limited Data Collection: Only data necessary for providing services is collected.

• Child-Specific Privacy Notices: Tailored to be easily understood by children and parents.

• Parental Control Features: Allowing parents to manage their child’s data.

We do not use behavioural advertising targeting children.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Enhance user experience.

• Track website performance.

• Analyse user behaviour

• Provide personalized advertising (based on consent)

You can manage or block cookies through your browser settings.

10. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes, we will notify users via a prominent notice on our dedicated privacy policy page or via email.

11. Contact Us

For any questions, concerns, or requests related to your privacy, please contact us at:

• Email: yougolabel@gmail.com

By using our website, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and sharing of your information as described herein.